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Bahamas Ministry of Tourism, Investments & Aviation Leaps into the Future with AI-Powered Chat Feature on bahamas.com

NASSAU, Bahamas (7 December .2023) – In response to the changing landscape of travel and evolving consumer expectations, the Bahamas Ministry of Tourism, Investments& Aviation is thrilled to announce a significant leap forward in enhancing user experience on bahamas.com through the implementation of cutting-edge AI technology. Spearheading this initiative is an AI-powered chat feature that promises instant communication and support for users, available 24/7.

Traditionally, users seeking assistance on bahamas.com faced limitations with live chat availability, constrained to business hours from 8:00 AM to midnight and 10:00 AM to 6:00 PM EST on weekends and holidays. This posed challenges for both users and the reporting process for live agents who manually categorized chats during these limited hours. With the introduction of AI-powered chat, users now enjoy real-time responses to their inquiries, breaking free from the constraints of traditional operating hours.

The Hon. I. Chester Cooper, Deputy Prime Minister and Minister of Tourism expressed his enthusiasm for this groundbreaking step:  "In our commitment to meeting the dynamic needs of today's travelers, the Bahamas Ministry of Tourism is embracing AI technology to revolutionize the way we engage with our audience. This AI-powered chat feature not only ensures instant responses for users but also empowers our live agents to focus on more complex queries, providing an elevated level of service."

The benefits of this innovative AI integration extend beyond improved responsiveness. Chat categories, previously a manual task, are now automatically generated, streamlining the reporting process with enhanced visualisations such as graphs and illustrations. This not only facilitates more efficient operations but also provides valuable insights into user interactions on the platform. One of the key advantages of the AI-powered chat feature is its ability to leverage ChatGPT's technology to deliver accurate and official information. The system is programmed to provide users with official

updates on critical topics, such as hurricane information, sourced directly from press releases within the Bahamas Ministry of Tourism's press room on bahamas.com.

"We are excited about this new feature as we work to make continuous improvements to bahamas.com," said DPM Cooper. "This AI-powered chat exemplifies our dedication to innovation, guaranteeing users seamless and instant access to information about The Bahamas while upholding the authenticity and integrity of our brand."

The introduction of AI-powered chat on bahamas.com marks a significant step in the Ministry's commitment to innovation and continuous improvement. This feature not only enhances user experience but also allows live chat agents to focus on addressing more complex questions or issues raised by visitors.

To experience the future of user engagement, the public is invited to test out the new AI chat feature on bahamas.com at https://www.bahamas.com/.

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About The Bahamas
The Bahamas has over 700 islands and cays, as well as 16 unique island destinations. Located only 50 miles off the coast of Florida, it offers a quick and easy way for travellers to escape their everyday. The island nation also boasts world-class fishing, diving, boating and thousands of miles of the Earth's most spectacular beaches for families, couples and adventurers to explore. See why It's Better in The Bahamas at www.bahamas.com or on FacebookYouTube or Instagram.

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