These reports provide information on main reason for visit, package/non package visitors, use of travel agents, combination Florida/Bahamas vacations, destinations visited in the past five (5) years, the competition, expenditure, repeat visitors vs. first time visitors, visitors influenced to make a land based vacation, likelihood of return and likelihood to recommend the destination, product satisfaction ratings, tourist comments, and visitor statistics.
RESEARCH OBJECTIVES
To obtain information on:
- Expenditure estimates for stopover visitors to The Bahamas
- Expenditure distributions
- Information about the trip characteristics (reasons for visit, use of travel agent, use of a pre-paid package, etc.)
- Information on prior travel experience (repeat visits, competitive destinations)
- Demographics on the stopover visitors (age, sex, income, education, household size, party size, etc.)
And to measure:
- Product satisfaction level
- Intention to return