Vision & Mission

Vision Statement

The Ministry of Tourism will be a global industry leader in destination marketing and management, contributing sustainably to a thriving national economy.

Mission of The Ministry of Tourism

The Ministry of Tourism will achieve its vision through an holistic approach that is research, data, and technology driven.

In doing so, the Ministry will encourage and facilitate:

Special Interest Markets

The category of Special Markets by The Ministry of Tourism is a term applied to those markets that are strong enough to stand on its own, separate and apart from the promotion of the destination of the Bahamas (sun, sand, sea, tranquility, and romance).

As the Bahamas is an archipelago approximately 50 nautical miles off the coast of Florida from Grand Bahama and Bimini in the north, it is ideally positioned to attract the avid visitor interested in these areas.

Bahamas

Bahamas Marketing Strategy

The Ministry of Tourism has committed itself and its resources to the idea that The Bahamas represents a series of independent, individual and highly differentiated destinations.

This understanding is communicated to the marketplace and in the products offered. The Ministry is establishing individual identities for each island and seeks to eliminate the current perception in the minds of many consumers and members of the trade that once you have seen one island in The Bahamas, you have seen all of The Bahamas.

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