To create a marketing environment which enables member properties to sell themselves.
1. To assist our members in achieving higher hotel occupancies/increased room revenues;
2. To increase the number of satisfied, quality Board members, which in turn would generate more resort levy contributions which can be used to fund more effective and productive marketing
African Americans represent the largest minority group in the United States. Research has shown that African Americans spend a considerably amount of their discretionary income on travel, and respond best to marketing programs that are tailored specifically to them.
While there is limited research on African American travel patterns, this review suggest that organizations such as The Bahamas Ministry of Tourism would have a competitive advantage in targeting this growing lucrative segment.
The mission of the Industry Training Department is to promote and support industry development and organizational effectiveness (internal and external) by providing high-quality training in the areas of hospitality, leadership, professionalism, product knowledge, service excellence as well as other areas where industry skills and competency-based trainings are needed.
Additional services provided by the Bahamas Ministry of Tourism include:
Within the private sector tourism industry are a number of organisations which promote tourism to The Islands of The Bahamas.
The Bahamas first recognized the potential of a tourism industry way back in the middle of the last century when its Government passed a Tourism Encouragement Act in 1851. This was followed by a second act passed in 1854. A third act passed in 1857 authorized the Government to purchase land to allow the construction of a “grand hotel”.
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