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Grand Bahama Island Tourism Board

The Organization was born as the Grand Bahama Tourism and Convention Board in 1965, and was renamed Grand Bahama Island Promotion Board in 1984. The name “Grand Bahama Island Tourism Board” evolved from a marriage of the Grand Bahama Promotion Board and the Bahamas Ministry of Tourism’s Freeport Office in 1994. After the dissolution of that partnership in November 2002, the Promotion Board was re-incorporated as the Tourism Board.

The Nassau/Paradise Island Promotion Board

Mission Statement:

To create a marketing environment which enables member properties to sell themselves.

Goals of the Nassau Paradise Island Promotion Board:

1. To assist our members in achieving higher hotel occupancies/increased room revenues;
2. To increase the number of satisfied, quality Board members, which in turn would generate more resort levy contributions which can be used to fund more effective and productive marketing

African American Marketing Overview

African Americans represent the largest minority group in the United States. Research has shown that African Americans spend a considerably amount of their discretionary income on travel, and respond best to marketing programs that are tailored specifically to them.

While there is limited research on African American travel patterns, this review suggest that organizations such as The Bahamas Ministry of Tourism would have a competitive advantage in targeting this growing lucrative segment.

Industry Training

Industry Training's Mission

The mission of the Industry Training Department is to promote and support industry development and organizational effectiveness (internal and external) by providing high-quality training in the areas of hospitality, leadership, professionalism, product knowledge, service excellence as well as other areas where industry skills and competency-based trainings are needed.

Tourism History

The History of The Ministry of Tourism

The Early Years

The Bahamas first recognized the potential of a tourism industry way back in the middle of the last century when its Government passed a Tourism Encouragement Act in 1851. This was followed by a second act passed in 1854. A third act passed in 1857 authorized the Government to purchase land to allow the construction of a “grand hotel”.